Hyundai: the green

Seoul, 2019

A collection of limited-edition sneakers featuring Coco's iconic handwritten prose as an exclusive collaboration.

The partnership drew lines around the block of Seoul’s cultural venue Vinyl & Plastic for a chance to purchase the sneakers, which sold out within hours, and experience the hyper-saturated immersive environment dedicated to Capitán’s collaboration.

The collaboration came to life across digital, film, and social media channels alongside an immersive multimedia store experience, setting the precedent for Hyundai’s ‘Green’ card as one of the most progressive brands catering to Korean millennials.

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Samsung: New York